Data Science, Privacy, & Governance

The move breaks from a trend established by other states that give patients more control over their data.

After 23andMe’s bankruptcy, reports showed how the company could legally sell patient data.

Issues around data privacy can be detrimental to companies’ reputations, experts say.

The Federal Trade Commission is using its power to regulate healthcare companies that release sensitive information.

Healthcare marketers must find a way to leverage social media sites while maintaining patient privacy, Mina said.

Healthcare has been slow to fully utilize its data.

While the trackers, or pixels, can help with marketing, they may also be a security threat.