Community Relations

The latest developments in community relations, tracking policy changes and industry innovations driving today's healthcare conversation.

Logo for Dolly Parton Children’s Hospital
Hospitals & Facilities

Tennessee provider rebrands as Dolly Parton Children’s Hospital

The impact of attaching a celebrity name to a hospital.

Cassie McGrath
Hospital workers overlayed on top of a side profile of a surgeon.
Hospitals & Facilities

Northwell Health creates film studio to promote the system’s brand

System leaders hope the studio will help “differentiate” Northwell in the New York healthcare market.

Maia Anderson
A woman with dark hair and pink lipstick smiles at the camera
Hospitals & Facilities

NewYork-Presbyterian’s marketing chief talks changing dynamics of healthcare marketing

Devika Mathrani spearheaded a speedy rebrand for the health system.

Maia Anderson

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