Amazon partners with Omada on new Health Condition Programs feature

Customers searching Amazon for glucose monitors, blood pressure cuffs, or other medical devices now have the option to see whether they’re eligible for chronic condition management programs through virtual-first healthcare provider Omada Health.

The partnership, announced Monday, marks Amazon’s entrance into the chronic healthcare space. The online retail giant’s new Health Condition Programs work with digital health companies so Amazon shoppers can check their existing coverage for benefits or apply for programs to start managing their conditions as they shop for medical equipment.

Omada—which provides preventative medicine, diabetes, musculoskeletal, and hypertension-related services to 20+ million commercially insured US residents—was the first partner announced as part of the Health Condition Programs.

Aaron Martin, Amazon’s VP of healthcare, said the company “wants to make it easier for people to get and stay healthy, and part of that is making it easier to discover the products, services, and professionals that can help them do that.”

“Many people aren’t aware of the healthcare benefits they’re eligible for, that are typically no cost or subsidized by their employer or insurance plan,” he said in a statement. “When customers are shopping for health-related products on Amazon, we can surface these additional healthcare benefits to them to provide even more support in improving their health, at no additional cost.”

Omada Health co-founder and CEO Sean Duffy told Healthcare Brew that the effort aims to ensure the millions of people who have access to Omada programs through their employer—and have eligible chronic health conditions—can utilize those services.

“It’s the start of what I hope becomes a really neat flywheel to support more and more people getting the help and support they need for their health goals,” Duffy said. “It’s the starting line for some unique healthcare transformation and how people find out about benefits.”

Just over 1 million people (out of the possible 20+ million covered) have enrolled in Omada via Amazon. Though, Duffy noted, the company doesn’t expect everyone to be eligible, as the services are only for people with specific conditions.

Amazon asks users if they want to check their eligibility for Omada when they browse the site for certain medical devices or equipment. Those who are ineligible for Omada coverage can’t enroll in services, but they can sign up for updates in case their status changes. Duffy noted that patient data will be secured in a “HIPAA-compliant fashion.”