When you think of direct-to-consumer erectile dysfunction (ED) treatment, you might think of platforms like Hims or Roman. Now GoodRx, perhaps best known for offering prescription drug discounts, wants a piece of the nearly $3 billion ED drug market. In June, the company announced an ED telehealth treatment service that includes a virtual consult, prescriptions, and “discreet delivery” of medications to most states, starting at $18 per month. This will be the company’s first-ever “conditions-specific” subscription service. It decided to step into this market after its in-house research found a gap in the ED care market, and plans to leverage brand loyalty and trust in order to grow, Katelyn Pelak, VP and head of product management at GoodRx, told Healthcare Brew. “We chose ED as our starting point because it represents a high-demand, high-barrier condition where we know we can make a meaningful impact,” Pelak said. Find more on what GoodRx has planned here.—CC |