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☕️ Pharma execs reflect
To:Brew Readers
Healthcare Brew // Morning Brew // Update
We spoke with leaders in pharma on 2024’s biggest challenges and surprises.

Welcome to the last Monday of 2024, and happy New Year’s Eve…Eve! As we prepare to chart our way into 2025, let’s scrub in for one last newsletter. We’re here to help you finish the year with a bang (or maybe just a cozy blanket and hot chocolate—because you deserve it!).

In today’s edition:

Reviewing 2024 with pharma experts

The stories we wish we wrote

—Maia Anderson, Nicole Ortiz

PHARMA

Crystal ball with medical symbol inside

Francis Scialabba

The year is nearly done, and it’s been a busy one for the pharma world.

Healthcare Brew asked leaders from across the pharmacy industry to reflect on what trends defined 2024. They mentioned emerging obesity treatments, increased scrutiny on pharmacy benefit managers (PBMs), and changing consumer habits.

This interview has been lightly edited for length and clarity.

Rick Gates, SVP and chief pharmacy officer, Walgreens

There’s no doubt that 2024 was a pivotal year for pharmacy and the healthcare industry as a whole. I believe the unprecedented spotlight on reimbursement and how once-hidden practices of the largest PBMs (“the middlemen”) will start to lead to positive change. Americans are asking the right questions about who sets the cost of their medication and how it creates barriers for them to access the pharmacy of their choice, and I believe with some new, creative programs that we’ll be able to break away from the status quo. As a whole, we’re also seeing trends in how pharmacy services and medications can be delivered across channels. Whether in a store, drive-thru, delivery, or digitally, the consumer wants better access to health services when and where they need it.

Keep reading here.—MA

From The Crew

FAVES

Lisa Simpson thinking, zooms into her head, where a green Lisa Simpson looks angry wearing a sash that reads "jealousy"

The Simpsons/Fox via Giphy

We’re not ashamed to admit that we can sometimes get jealous of what other publications publish. If anything, it inspires us to see what other reporters are digging into on the same topics we’re exploring, and gives us ideas for how we might want to approach similar stories in the future.

Here are some of our favorite pieces that other outlets published this year.

“Not medically necessary”: Inside the company helping America’s biggest health insurers deny coverage for care by T. Christian Miller, Patrick Rucker, and David Armstrong, ProPublica and the Capitol Forum

I felt a deep personal connection to this story, as it came out right after my own mom’s chemotherapy treatment was denied by insurance, delaying her access to critical treatment for weeks. As a healthcare reporter, I already had a basic understanding of how insurance denials work, but the depth of reporting in this story really illuminates what happens behind the scenes. I empathized deeply with the Cupp family’s experience, which is a great example of humanizing a story.—MA

Keep reading here.—NO

VITAL SIGNS

A laptop tracking vital signs is placed on rolling medical equipment.

Francis Scialabba

Today’s top healthcare reads.

Stat: 4 in 10. That’s about how many US nursing home residents got an updated Covid-19 vaccine in the winter of 2023–24, according to the CDC, despite the recommendation that adults 65 and older get the new shot. (KFF)

Quote: “It actually is also going to take some financial will and some real investments to create the types of layered strategies that can move the needle on well-being outcomes.”—Marsha Guthrie, senior director at the Government Alliance on Race and Equity at Race Forward, on cities and counties that have declared racism a public health crisis (the Associated Press)

Read: Adolescents have started taking semaglutide, the active ingredient in Wegovy and Ozempic, for weight loss. A mom and her 12-year-old daughter share their experience. (the Wall Street Journal)

Opportunity knockin’: StartEngine doubled its revenue YoY in the first half of 2024.¹ Now you can join over 45,000+ investors to help keep the momentum going. Invest in StartEngine.*

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