Elevance and UnitedHealthcare are just two of the latest payers to switch from trying to increase Medicare Advantage (MA) enrollment to a “more members, more problems” attitude amid soaring medical costs and new restrictions. As a result of slashing benefits and exiting counties, recent earnings calls suggest both companies will see their MA membership majorly shrink by the end of 2026. “Medicare Advantage once held so much promise for insurers,” Arielle Trzcinski, principal analyst at global research and advisory firm Forrester, told us over email. “As riskier, higher-cost populations flocked to these offerings over traditional Medicare, a battle for market share among insurance companies watered down MA’s competitive advantage while eroding margins.” Minus-ing members. UnitedHealthcare is on track to lose 1.3 million to 1.4 million Medicare Advantage members in 2026 and up to 2.8 million enrollees across all its offerings, CEO Tim Noel said in UnitedHealth Group’s Jan. 27 earnings call. United reported it had 8.4 million MA enrollees out of its 49.8 million total members at the end of 2025. Loss isn’t always a bad thing, though.—CC |