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☕️ Looking in the crystal ball
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Healthcare Brew // Morning Brew // Update
Payer execs discuss their expectations for the new year.

Welcome to the New Year! If you’re still working on your resolutions, consider adding going to your primary doctor for a checkup to the list. Data shows that many people skip their annual physical, either due to cost or convenience. While many healthy adults may not need to get an exam as often, if you have a family history of health problems, keeping up with the doc could help catch issues early.

In today’s edition:

Payers look to the future

What we’re expecting at CES

Execs reflect on successes

—Caroline Catherman, Cassie McGrath, Maia Anderson

PAYERS

Pill bottle with dollar signs.

Emily Parsons

There were a lot of healthcare surprises this past year, and there are bound to be at least some in 2025 that take us by surprise. But that won’t stop us—or payers—from trying our darndest to plan ahead!

This year will bring a new presidential administration, new regulations, and new specialty drugs to market. And while no one has a crystal ball, Healthcare Brew asked a few executives at leading insurance and payer consultant companies what they predict might be on the horizon.

These answers have been lightly edited for length and clarity.

Sandhya Rao, chief medical officer, Blue Cross Blue Shield of Massachusetts

Prescription drug spending will continue to increase, especially driven by demand for high-cost brand drugs, like the GLP-1s for diabetes and weight loss. While these treatments are helping many of our members lead healthier lives, they are also increasing pharmaceutical costs. Our spending on these medications has risen by 250% over last year, putting us on track to spend nearly $200 million on these medications in 2024.

Keep reading here.—CC

From The Crew

TECH

A BeamO health monitor from Withings is seen during CES Unveiled at the Mandalay Bay Convention Center a pre-show at CES 2024

Brendan Smialowski/Getty Images

CES—one of the biggest tech conferences in the US that brings together nearly 140,000 people—is coming up quickly. As usual, the conference has a designated digital health section, and yours truly will be on the ground in Las Vegas between January 6 and 10 to keep you posted on all you’ll need to know.

But in the meantime, we thought we could give you a little preview of what to expect—especially considering more than 19,000 industry attendees reported being interested in digital health programming under Consumer Technology Association (CTA)’s theme for this year, “The future of health,” according to René Quashie, VP of digital health at CTA, the organization that runs CES.

The planned conference programming covers a wide range of topics from artificial intelligence (AI) to digital therapeutics to workforce. Here’s what to expect for CES 2025.

Keep reading here.—CM

EXECS

A 2D animation of a hospital with a bunch of pharma pills and dollar bill signs coming out of the top of it

Amelia Kinsinger

It was a busy year for the healthcare industry, from navigating the evolving reproductive rights landscape to high-profile cyberattacks to the meteoric rise of GLP-1s.

As the year came to an end, Healthcare Brew checked in with leaders from across the industry to see what they consider their biggest accomplishments of 2024. The executives shared their efforts in boosting community outreach, utilizing technology to boost healthcare access, and streamlining insurance.

This interview has been lightly edited for length and clarity.

Vickie Johnson, EVP and chief community officer, Cleveland Clinic

I’m proud of the work we’ve done to help build a healthy community for everyone. In 2024, that work included supporting the expansion of the [Ohio-based] Hitchcock Center for Women to help women experiencing addiction access care, recover, and rebuild for themselves and their families.

Keep reading here.—MA

VITAL SIGNS

A laptop tracking vital signs is placed on rolling medical equipment.

Francis Scialabba

Today’s top healthcare reads.

Stat: 18. That’s how many dental data breaches there were in the US in 2024. (Becker’s Dental + DSO Review)

Quote: “If your credit card gets compromised, your bank will alert you, cancel it and send you get a new one. But your medical records have a long lifespan. They can be misused without detection for long periods of time, because it’s harder to identify malicious activity. That makes them very valuable.”—Geetha Thamilarasu, associate professor at the University of Washington Bothell, on why hackers want healthcare information (the Wall Street Journal)

Read: Patients often don’t know which organs are removed and which are kept during a hysterectomy, even though removing the ovaries can have long-term consequences. (the New York Times)

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