With medication costs in the US still about nearly 3x higher than some other countries, the Trump administration has made it a mission to cut drug prices. One of its initiatives to do so includes TrumpRx, a public-private program created to dispense certain drugs through a standardized marketplace directly to patients’ homes. Pfizer was the first to join the platform in September, and AstraZeneca announced its own deal soon after. Pfizer’s stock shot up 6.8% and AstraZeneca’s rose 10% following the deal announcements. The program works through direct-to-consumer (DTC) platforms, which companies like Eli Lilly and Novo Nordisk already have. Other biotechs like Amgen, Bristol Myers Squibb, and Novartis launched DTC platforms in response to the new program, which means they could be added to the TrumpRx site when it goes live in 2026. However, experts previously told Healthcare Brew DTC may not move the needle much on cutting costs for patients due to the fact that DTC programs work mostly out of pocket rather than through insurance. While there may be some cases where patients can use insurance, the programs are designed to be an option for people without insurance, who want out-of-pocket discounts, or whose plan doesn’t cover certain drugs. Some drugs, even at a discount, still cost hundreds of dollars out of pocket. So, what does this mean for Big Pharma and patients?—CM |