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Pharma reflects
To:Brew Readers
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Leaders in the pharmaceutical space look back on the past year.

Hi! For the first time ever, we decided to choose a word that sums up healthcare this year. And after a rigorous voting process (a poll on Slack), we determined that 2025’s healthcare word of the year is…*drumroll for dramatic reveal*

Instability!

Here’s hoping 2026 looks a bit more, er, solid?

In today’s edition:

Pharma leaders look back at 2025

Favorite stories from our colleagues

ICYMI: Our 7th Quarter Century Project story

—Caroline Catherman, Nicole Ortiz, Maia Anderson

PHARMA

A prescription drug bottle filled with 0s and 1s to represent binary code.

Francis Scialabba

For many pharmaceutical companies, 2025 was a hard year to navigate.

Would there be tariffs, and if so, how much? Would companies move manufacturing operations to the US? What was going to happen with Medicare drug price negotiations? What was their AI, direct-to-consumer, and digital strategy?

Looking back on this wild year, leaders across pharma told Healthcare Brew it was one with regulatory uncertainty—but also one with plenty of innovation.

Rick Gates, chief pharmacy officer, Walgreens

2025 reinforced how quickly expectations are shifting for pharmacy and the broader healthcare system. One of the biggest developments has been the acceleration of digital-first care models. The industry is moving toward more flexible, always-on access to care, and that includes everything from refills to vaccinations to chronic conditions support.

Here’s what leaders had to say.—CC

From The Crew

FAVES

Hand scribbling a green cross on a piece of paper

Francis Scialabba

’Tis the season for colleague shout-outs! So we’re sharing some of our favorite reporting that our fellow Healthcare Brew teammates did.

Happy reading!

How leeches (yes, leeches!) are used in medicine today

I love this story Caroline wrote because it explains a quirky, unique part of medicine that few people probably ever think of. A departure from our usual type of story, this one was a fun retreat during a year of heavy news. And Caroline’s writing style is as witty and clever as ever!—MA

See the full list here.—NO

OPIOIDS

OxyContin 80 mg pills on a glass table.

Liz O. Baylen/Los Angeles Times/Getty Images

The opioid epidemic has been a defining public health crisis in the US for the past quarter century.

With more than 800,000 people dead from overdoses over nearly 25 years, it’s hard to find an event—outside of the Covid-19 pandemic—that has impacted the US healthcare system more. The economic cost of opioid use disorder and opioid overdoses in the US was estimated to be more than $1 trillion in 2017 alone, according to CDC data.

Today, the number of overdose deaths has finally started to decline. But experts warn impending changes to Medicaid could slow that progress.

Further, overdose deaths are still higher than they were pre-pandemic, Thuy Dieu Nguyen, an assistant professor of health management and policy at the University of Michigan School of Public Health, told Healthcare Brew.

“We still have an ongoing opioid crisis,” she said.

Where is the opioid epidemic at today?—MA

VITAL SIGNS

A laptop tracking vital signs is placed on rolling medical equipment.

Francis Scialabba

Today’s top healthcare reads.

Stat: 2%. That’s the share of postpartum mothers who have received GLP-1 prescriptions up through mid-2024, per a recent study. (the New York Times)

Quote: “As our volumes go in urgent care and primary care, we hope that we’ll be decreasing unnecessary utilization of an emergency department for nonemergent care.”—Robert Cofield, COO at Northern Arizona Healthcare, on how the system has had to redesign its emergency department as the number of high-acuity cases spikes (Becker’s Hospital Review)

Read: With rural healthcare facilities continuing to close, what happens to patients left without access to care? (Fierce Healthcare)

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