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Healthcare workers are becoming increasingly important in fighting off potential cyberattacks.

Friyayyy. Planning a rewatch of White Lotus anytime soon? A new study from JAMA found online searches for antianxiety med lorazepam boomed during its initial release. Perhaps viewers were questioning Victoria Ratliff’s questionable use of the drugs, but one thing is for sure: Truly everyone scrolls on their phones while watching TV these days.

In today’s edition:

🥷 Cybersecurity defensive line

Mark Cuban chats drug costs

Injectables boom

—Caroline Catherman, Eoin Higgins, Cassie McGrath, Beck Salgado

CYBERSECURITY

A  close-up of a doctor using tablet with a red warning notification over the screen.

Illustration: Brittany Holloway-Brown, Photos: Adobe Stock

Humans are the weakest link in cybersecurity, and the healthcare industry is no exception.

Healthcare workers may not think of themselves as part of the cybersecurity team, but they’re often the last line of defense for facilities when cyberattackers take aim, primarily because they’re often making decisions related to access and identity.

A common way for hackers to access health networks is to steal clinicians’ credentials through social engineering techniques like phishing—whether via emails, calls, or texts—John Riggi, national advisor for cybersecurity and risk at trade and lobbying group the American Hospital Association (AHA), told us.

“Cyber hygiene is as important as medical hygiene to help protect patients from harm,” Riggi said.

Clear and present danger. In 2024, the healthcare industry suffered the most breaches in its history, with 184,111,469 records exposed, impacting 81% of the US population, per the HIPAA Journal.

See our second collab with IT Brew here.—CC, EH

Presented By Collectly

PHARMACIES

Mark Cuban speaks onstage during the 2025 SXSW Conference and Festival

Julia Beverly/Getty Images

Billionaire Mark Cuban sat down with Eric Levin, co-founder and CEO of prescription navigation company Scripta, on Nov. 18 to discuss drug prices.

At the helm of Mark Cuban Cost Plus Drug Company, the former “shark” has set his sights in recent years on calling out pharmacy benefit managers (PBMs) and lowering medication costs for patients.

This fireside chat came soon after the Trump administration announced TrumpRx, a marketplace where patients will be able to purchase medications directly from drug companies at a discount, though mostly out of pocket. More biotechs quickly launched direct-to-consumer offerings as a result, and Cost Plus Drugs jumped on the TrumpRx bandwagon on Oct. 20.

Cuban spoke with Levin about these changes in drug access and the lingering challenges around high medication costs.

Here are five takeaways from the conversation.—CM

Together With GE Healthcare

WELLNESS

Loyalty program costs

Siberianart/Getty Images

The genie is officially out of the bottle in the medical spa industry, as injectables and other beauty enhancers enter the mainstream. In 2023, the medical aesthetics industry was valued at $22.8 billion, according to Fortune Business Insights, and one company thinks the sky’s the limit.

Growth equity and VC-backed RepeatMD launched an app in 2021 that centralizes patient engagement, e-commerce, and loyalty programs. That’s right, even injectables have points systems. According to the company, it has since scaled to 4,000 active practices and served over 2 million patients.

Revenue Brew spoke to RepeatMD and an industry expert about the boom in the medical aesthetics and wellness industries, and why building commerce-centric infrastructure is so essential to meeting the moment.

Keep reading on Revenue Brew.—BS

Together With Wistia

VITAL SIGNS

A laptop tracking vital signs is placed on rolling medical equipment.

Francis Scialabba

Today’s top healthcare reads.

Stat: 25 years. That’s how long the US has had measles elimination status. If current outbreaks aren’t eliminated by January, it loses that title. (New York Times)

Quote: “Vaccine hesitancy is going to increase.”—Alein Haro-Ramos, an assistant professor of health, society, and behavior at the University of California, Irvine, on Covid-19 misinformation and conflicting vaccine guidance (KFF Health News)

Read: Internal documents reveal the FDA overruled reviewers in clearing a drug for a rare disease, Barth syndrome, in September. (Reuters)

Plan ahead: With ACA subsidies poised to lapse and premiums set to spike, forward-thinking practices deploy Collectly, an AI-powered platform that enables higher collections at lower costs. Learn more.*

*A message from our sponsor.

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Amelia Kinsinger

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