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☕️ Healthcare Brew does CES
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Here are some of the coolest sights we saw at CES 2025.

Happy Friday! This week, the White House shared that a record number of people—nearly 24 million—signed up for insurance through the Affordable Care Act marketplace, capping off the Biden administration’s yearslong push to amp up enrollment. And there are even more who will likely come aboard in the final few days before 2025 open enrollment ends on January 15.

In today’s edition:

Sights of CES

FDA’s AI guidelines

Execs ponder the future

—Cassie McGrath, Caroline Catherman

CES

Mashup of photos of tech devices taken at CES 2025

The semiconductor maker Asahi Kasei booth (left) showed off the company’s smart diaper (far right), and South Korean startup Hyodol displayed a prototype of its robot doll (center) at CES 2025. Cassie McGrath

Consumer Electronics Show (CES), one of the biggest technology conferences in the world, was this week. Across the Las Vegas Strip, companies from fintech to pharma showcased their latest innovations from January 6 to 10.

Healthcare Brew was on the ground to give you an idea of some of the newest technologies coming to the healthcare industry. Here’s a list of some of—dare we say—the coolest technology we saw at the conference.

Asahi Kasei. Asahi Kasei, a semiconductor company, has developed microdevices for technology targeting aging people. At its exhibition booth, the Japan-based company showed off a fall detection system that, without using a camera for privacy reasons, can track movement and send a report to caregivers if someone has fallen in their home or has not gotten out of bed. The company also demoed a smart diaper that can sense when it needs to be changed, as well as a contactless stethoscope for doctor’s offices.

Keep reading here.—CM

presented by Plasmology4

ARTIFICIAL INTELLIGENCE

A robot hand being trained on a book by a human hand

Fotografielink/Getty Images

New year, new rules—that’s the saying, right?

The FDA sure hopes so. 

On January 6, the agency shared draft guidelines about what role artificial intelligence (AI) should play in the approval of medical technology, drugs, and other biological products. It’s an increasingly important issue: AI in healthcare was a nearly $19 billion industry in 2023 and is predicted to be worth over $300 billion in 2032, according to market research firm Global Market Insights.

“With the appropriate safeguards in place, artificial intelligence has transformative potential to advance clinical research and accelerate medical product development to improve patient care,” FDA Commissioner Robert Califf said in a press release.

Keep reading here.—CC

EXECS

A BeamO health monitor from Withings is seen during CES Unveiled at the Mandalay Bay Convention Center a pre-show for this weeks Consumer Electronics Show

Brendan Smialowski/Getty Images

At this year’s CES, expos and digital health programming officially kicked off on January 8 with a panel called “The Future of Health: Views from the Top.” The conversation between executives from pharma, tech, hospitals, and health plans focused on how tech is currently used in healthcare as well as the challenges and possibilities of the future.

The conversation spanned topics like artificial intelligence, home health, and clinical trials. At the end of the chat, moderator Logan Plaster, chief content officer at StartUp Health, asked the panelists what advancement they hope to be celebrating in 10 years.

Here’s how they responded.

These answers have been lightly edited for length and clarity.

Diogo Rau, EVP and chief information and digital officer, Eli Lilly and Company

I would like to see some breakthrough medicines out there. I think we need to focus a lot more on prevention, rather than treatments. If I walk into an emergency room right now, I’m going to pay about 3% out of pocket. If I go to a biomedicine [firm], I’m going to pay 20% out of pocket. These perverted economics drive people to avoid preventing treatment, and going and getting it when they need it later. We need to stop that. And I would like to see medicines: more medicines that are cheaper, more available for everyone, so people don’t have to go to the hospital unless they really, really need to.

Keep reading here.—CM

presented by Plasmology4

VITAL SIGNS

A laptop tracking vital signs is placed on rolling medical equipment.

Francis Scialabba

Today’s top healthcare reads.

Stat: 15 million. That’s about how many US consumers are set to have medical bills removed from their credit scores, thanks to a rule finalized January 7. (NBC)

Quote: “This needs to be on people’s radar.”—Monica Serrano-Gonzalez, a Brown University doctor who treated a boy with an iodine deficiency in 2021, on how these deficiencies are becoming more common as diets transform (the Associated Press)

Read: Seattle-based biotechnology company Variant Bio and drugmaker Novo Nordisk will share proceeds with Indigenous people who donate their genes for drug development research. (the New York Times)

Band of aid: Plaz4 is a patent-protected, non-thermal plasma technology designed to transform wound care. The global market opportunity for plasma medicine exceeds $100b annually. Explore investment opportunities.*

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