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(Clinical) trial and error
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Biotechs could save time and money following a recent FDA clinical trial rule change.

Tuning in to the Super Benito Bowl this weekend? Then you may notice more pharma ads than previous years’ commercial breaks, which have seen a steady increase YoY from 2024 on. Notably, Hims & Hers will be back despite backlash last year, and Ro will have an ad featuring brand ambassador Serena Williams.

In today’s edition:

Clinical trial change

Investors prioritized AI in 2025

January exec moves

—Cassie McGrath, Nicole Ortiz, Caroline Catherman

PHARMA

illustration of pills with one shining under the spotlight of a microscope

Illustration: Francis Scialabba

It’s no secret that US drug development is a long, expensive, bureaucratic process.

The average cost for a major pharmaceutical company to create a new medication in 2024 was $2.6 billion, and the job takes 10–15 years from discovery to approval, according to drug industry trade group PhRMA.

To cut down on these burdens, FDA Commissioner Marty Makary told Stat on Dec. 4 the agency would change default requirements in Phase 3 clinical trials from two pivotal trials to one. While some drugs, depending on what they treat, will still require two trials, the goal is to make drug development more efficient.

This rule continues previous FDA initiatives to ease the process, such as when the agency announced it would allow one trial with confirmatory evidence before approval in 2023.

Biotech experts told Healthcare Brew this rule change could help bring drugs to market, but it’s also not a one-size-fits-all solution.

This could be a good thing for smaller companies, particularly.—CM

Presented By HealthEdge

VENTURE CAPITAL

Business hand handing money over to AI hand representing venture capital funding to AI startups.

Anna Kim

Did you know that healthcare leaders are really, really interested in AI?

Well, in case you needed more proof, yet another study is out to show just how valuable they find the tech.

The latest Silicon Valley Bank (SVB) report showed investments in AI made up almost half of all healthcare spending in 2025, totaling more than $18 billion in US and European venture capital (VC) investments. Health tech and devices saw the most interest.

That’s not to say investment in health tech overall has been particularly hot in the last year, though. SVB also found the number of healthcare VC deals was down 7% at $7 billion and overall investment dropped 12% YoY at $46.8 billion, despite projections in early January 2025 that it would be a strong year for deals. This is also in line with what healthcare consultancy Kaufman Hall found: Hospital and health system M&A dropped in 2025.

See more on the study’s findings here.—NO

STAFFING

Healthcare Brew's August on Rotation editorial feature

Francis Scialabba

New year, new CEOs.

This month was a busy one. Healthcare companies ranging from multinational corporations to AI startups announced changes to their executive leadership lineup for 2026.

Wondering who’s in and who’s out? We’ve got you covered. Welcome to January 2026’s On Rotation!

Tom Brady. Here’s a name we never thought we’d see on this list. GLP-1 telehealth startup eMed Population Health named the seven-time Super Bowl champion as its inaugural chief wellness officer on Jan. 12.

Nancy Cibotti. Healthcare AI startup Heidi announced Cibotti as its new US-based chief medical information officer on Jan. 28. She was previously associate chief medical information officer and chief innovation officer of primary care at Massachusetts-based Beth Israel Lahey Health.

See the full list here.—CC

Together With Centegix

VITAL SIGNS

A laptop tracking vital signs is placed on rolling medical equipment.

Francis Scialabba

Today’s top healthcare reads.

Stat: $515 million. That’s how much General Catalyst spent to acquire Ohio-based Summa Health, becoming the first health system fully owned by a VC firm. (Modern Healthcare)

Quote: “We are losing decades of public health successes, and children will get very sick and die from preventable illnesses.”—Martha Edwards, head of the South Carolina chapter of the American Academy of Pediatrics, on the current measles outbreak in the state and its potential impact on the entire country (the Washington Post)

Read: Why some experts are referring to this year’s Super Bowl as the “Wellness Bowl.” (Marketing Brew)

Outsmart, outplan, outperform: Check out The Great Rebalancing: Inside the New Realities Shaping Health Plan Performance for real-world insights from 550 execs. Discover what’s working, what’s not, and how to actually win. Download now.*

*A message from our sponsor.

EVENTS

John Hardy, consulting technical director at Oracle NetSuite, headshot on the right. Text on the left reads: Building one unified system: Patient care as it should be

Morning Brew

When patient data, supply chains, and insights finally live in one place, healthcare teams can stop playing detective and start making faster, better decisions. Join Healthcare Brew and Oracle NetSuite to explore how unified systems improve visibility, security, and outcomes. No second opinion required.

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