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☕️ Big beautiful problem
To:Brew Readers
Healthcare Brew // Morning Brew // Update
Despite a $50b investment, rural healthcare is expected to be hit hard from the One Big Beautiful Bill.

Another Wednesday, another day to be happy you aren’t the former CEO of Dallas-based Steward Health Care, Ralph de la Torre, who was sued by the health system last week for alleged fraud. Bankruptcy, lawsuits, criticisms, and subpoenas have plagued de la Torre and Steward since last year. If you don’t have your popcorn handy, you can have some of ours.

In today’s edition:

Rural health repercussions

Lost rebates

BrainHi, there

—Cassie McGrath, Caroline Catherman

POLICY

Illustration of a hospital with a "sorry we're closed" sign in front of it

Illustration: Brittany Holloway-Brown, Photos: Adobe Stock

The One Big Beautiful Bill is expected to bring numerous changes to healthcare, including $1+ trillion in cuts to federal spending in the Affordable Care Act (ACA) marketplace and Medicaid over the next 10 years.

There’s one community that’s expected to see a particularly big impact from these changes: rural patients. Rural health already faces unique challenges, like staff shortages, lower salaries, and less specialty care. While the bill allocated $50 billion for a “rural health transformation program,” experts still fear the money will not be enough to keep these already struggling providers afloat and may even lead to facility closures.

“Something is going to collapse,” Lora Sparkman—a partner and VP of clinical solutions, patient safety, and quality for workforce management company Relias—told Healthcare Brew. “It’s going to be the already fragile and underserved, and that’s rural healthcare.”

Coverage cuts. Cuts to public insurance funding are a particularly big concern, as KFF reported almost 1 in 4 people in rural areas rely on Medicaid and 17 million people (on top of the 25.3 million uninsured US children and adults as of 2023) could lose insurance due to the changes.

Rural health is likely to see added challenges.—CM

Presented By HealthEdge

PHARMA

Percentage with arrows pointing down crack

Weiyi Zhu/Getty Images

There’s a multibillion-dollar game of tug-of-war happening between drugmakers, hospitals, and Medicaid over a popular drug discount program, and everyone says they’re fighting for the greater good.

According to a new report funded by trade group PhRMA (aka the pharmaceutical industry’s lobbyist squad), the 340B program reduced the amount rebated to managed care beneficiaries by $6.5 billion in 2024.

Wait, what’s 340B again? Glad you asked. Created in 1992, 340B requires drugmakers that participate in Medicaid to give drug discounts to hospitals and clinics; these “covered entities” treat a large proportion of low-income, uninsured patients.

The idea is for medical centers to use these discounts to help serve their communities and keep their doors open. But critics have accused some providers, especially large nonprofit health systems, of using program savings to bolster profits rather than reinvesting them into costly community care.

Here’s what the different sides are saying.—CC

AI

Emmanuel Oquendo, founder of AI administrative company BrainHi

BrainHi

Occasionally, we schedule our rounds with Healthcare Brew readers. Want to be featured in an upcoming edition? Click here to introduce yourself.

In 2017, Hurricane Maria devastated Puerto Rico.

The storm led to a collapse of the island’s healthcare system, a 2021 study reported, following power outages and a lack of disaster management plans that contributed to 3,000+ deaths. KFF reported in 2017 that Puerto Ricans living on the island already had low access to healthcare before the hurricane hit. Years after the storm, the region faced ongoing staffing shortages and issues with federal funding that restricted care, according to CBS News.

That’s why, in October 2017, Emmanuel Oquendo and Israel Figueroa founded BrainHi, a health tech company with an AI receptionist called Lara, which completes administrative tasks for providers. The tool can answer missed calls and schedule appointments, and is designed to reduce clinicians’ workloads. Some of the company’s clients include NeoMed Center, Ashford Hospital, Manatí Medical Center, and Mennonite Healthcare System, all based in Puerto Rico. 

Oquendo spoke with Healthcare Brew about his goals for the company going forward.

Learn more about the company here.—CM

Together With Cytonics

VITAL SIGNS

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Francis Scialabba

Today’s top healthcare reads.

Stat: $3+ million. That’s how much Medicare and Medicare Advantage drug plans have been ordered to pay for “inappropriately delaying or denying” services in the first four months of this year—more than the past four years combined, one analysis finds. (Healthcare Dive)

Quote: “The new regulations employ extremely broad language that gives the WHO unprecedented power. That opens the door to the kind of narrative management and propaganda and censorship that we saw during the Covid pandemic.”—HHS Secretary Robert Kennedy Jr. on the US rejecting the WHO’s new pandemic response rules (Financial Times)

Read: Proposed legislation could overhaul the Medicare physician payment system. (the New York Times)

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Amelia Kinsinger

Health tech and predictive algorithms are solving the challenges of value-based care. Learn how these strategies and innovative models are improving patient outcomes, reducing costs, and transforming the healthcare landscape.

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