As artificial intelligence (AI) becomes more embedded into the healthcare system, hospital executives are strategizing ways to help patients feel comfortable with the technology when it is used as part of their care.

Gaining patient trust may be a difficult task, though, as three out of four respondents of a recent survey from clinical data management company Carta Healthcare said they don’t trust AI in a healthcare setting. However, the survey also found that a lack of education on how AI is used plays a big role in patient skepticism.

NewYork–Presbyterian, one of the largest health systems in New York, has prioritized patient education as a way to alleviate the fears surrounding AI.

“We want to be transparent about where we are and aren’t using technology,” Peter Fleischut, group SVP and chief transformation and information officer at the health system, previously told Healthcare Brew. “We need to be able to communicate with our patients, and we need to also make it a part of the training that our doctors receive.”

Keep reading here.—MA

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You don’t need 20/20 foresight to give your 2024 strategy an edge. Get a sneak peek into what the new year holds—and the future of healthcare on social media—in Hootsuite’s Social Trends 2024 report.

That’s right: Hootsuite’s annual social trends report is back, digging into everything you need to know about what’s brewing in the healthcare industry. It’s packed with guidance for the year ahead, including insights from marketers and industry inspo, like:

• healthcare’s strongest (and shakiest) social platforms
• AI’s future role in healthcare social teams
• navigating compliance and brand safety
• how entertainment helps boost the bottom line

Check out what 2024 has in store.

Cancer research is a major part of pharmaceutical company AbbVie’s work. The company’s research on blood cancer, for example, led to discoveries such as a non-chemotherapy treatment for chronic lymphocytic leukemia, which was approved by the Food and Drug Administration in 2019.

More recently, AbbVie has started to focus on supporting employees of its own who are dealing with cancer, Lesli Marasco, its VP of global benefits and well being, told HR Brew. In addition to serving as a primary sponsor of the Working With Cancer pledge, AbbVie has used focus groups to learn more about what these employees need from their employer, she said.

“We’re focused on discovering treatments to…treat cancer,” she said. “To be able to extend that to employees, I think is really incredible.”

Supporting a range of employees. AbbVie organized focus groups earlier this year to better understand the needs of these employees, Marasco said. Coming out of the focus groups, her team realized employees needed resources to help them better navigate the benefits already in place at the company. They’re currently designing a cancer-specific guide that will outline resources and programs available to employees and their families, Marasco said.

Keep reading at HR Brew.—CV

As we wrap up 2023, Healthcare Brew checked in with a handful of experts from across the industry to see what they’ve planned for the new year.

Six leaders—including CEOs of major health systems—shared with us what they consider their biggest achievements of 2023 and their resolutions for the new year.

“There is no work more worth doing than promoting individual and community health. It’s our obligation and responsibility,” Michael Dowling, president and CEO of New York-based Northwell Health, told Healthcare Brew. “In 2024, we must be at our best and succeed in a world of continuous change.”

Keep reading here.—MA

Today’s top healthcare reads.

Stat: About 1.7 million Texas residents have lost their Medicaid coverage during the unwinding process. (the Texas Tribune)

Quote: “So somebody that has trauma, they’re always on edge. Their heart rate is up, waiting for that sabertooth tiger to kind of jump on their back.”—Christopher Romig, medical director of innovation at mental health center Stella, on low-level blasts that damage a soldier’s brain health (NBC 7 San Diego)

Read: At least a dozen doctors who’ve been disciplined by state medical boards or have paid large medical malpractice payments are ruling on decisions for health insurers. (ProPublica)

Healthcare goes social: Dig into the healthcare industry’s top social trends in Hootsuite’s Social Trends 2024 report. Check out firsthand insights from marketers and consumers, industry inspo, and more in the full report.*

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