The Marketing Mindset That Helped Nebraska Medicine Cut Turnover and Hire Faster

About the Event

In today's challenging healthcare labor market, organizations face unprecedented retention challenges, with more employees leaving than entering.

Nebraska Medicine reversed this trend by embracing a modern marketing approach to employee communications.

Join FirstUp to discover how Nebraska Medicine decreased voluntary turnover by 16%, reduced first-year turnover by 15%, and increased new hires by 22% through their innovative "Together. Extraordinary." employment brand initiative.

Key Takeaways

• Modern communication approaches: Learn how to bring marketing best practices to employee communications for increased engagement
• Intelligent onboarding journeys: Explore how Nebraska Medicine leveraged technology to create personalized first-year experiences that significantly reduced turnover
• Metrics that matter: Understand which KPIs most effectively track employment brand success and employee experience improvements
• Cross-functional collaboration: Discover how HR and marketing created a powerful partnership that amplified both teams' impact